Case Study: ShawCor

ShawCor is a global energy services company specializing in products and services for the pipeline and pipe services, and petrochemical and industrial segments of the oil and gas industry and other industrial markets. ShawCor operates through seven wholly owned business units: Manufacturing, service facilities and sales offices, staffed by more than 5,800 employees, are located in over 20 countries around the world.

Suite of Corporate Websites

We wanted to create a look-and-feel for the various divisions that developed a consistent and cohesive brand for the entire corporation, but allowed each of the divisions to project their own messaging in a manner that was appropriate for their industry and positioning. We have also developed a number of applications and libraries that are leveraged amongst the various divisions.

Marketing Materials

METROPOLIS worked with two of ShawCor’s largest divisions, Bredero-Shaw and Canusa-CPS, to reposition their brand image, reorganize their product lines, and design and execute marketing materials that would showcase the divisions as world leaders in their respective industries.

In each case this involved the design, layout and print management of 5+ colour marketing brochures that were customized to specific market niches. METROPOLIS managed copy writing and content acquisition (including original photo shoots in eight locations around the globe), print management and translation into three other languages.

Document Production and Management

METROPOLIS designed, produced and manages dozens of documents for both Bredero Shaw and Canusa-CPS. These documents are produced in a variety of different formats, languages and templates for different audiences and purposes. In each case, METROPOLIS produced the content including photography and original illustrations. We also developed a robust inventory management system to manage, catalogue, order, produce, and distribute documents based upon various cost centres.

Display, Advertising and Presentation Materials

Like most successful organizations, ShawCor has a variety of different audiences, messages and communications requirements. METROPOLIS has developed presentations, advertising inserts, videos, display materials and other communications and marketing projects, for investor, customer, industry and internal audiences. And we have done so by creating and managing a corporate communications platform that is consistent, cohesive and supportive of ShawCor’s overall brand and positioning.

METROPOLIS' Services

What Our Clients Say

I have worked with METROPOLIS since 1995 and consider them a key part of our Marketing program at Bredero Shaw. They have been involved in developing our Website, literature, advertising, promotions and other marketing programs.

Over the past 15 years, METROPOLIS has provided us with innovative solutions, fresh perspectives and reliable service. Examples of the above include revitalizing our marketing program at Bredero Shaw with a complete suite of materials and delivering this within a very tight deadline to meet our requirements. In addition, METROPOLIS are very flexible and easy to work with and are always available at short notice to complete an assignment.

I would not hesitate to recommend the METROPOLIS team for your external marketing requirements.

SH; VP Global Marketing,
Bredero Shaw

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